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New Technology Assignment

The technology that I decided to look into that I think will change social media in the future is augmented reality. Augmented reality allows you to see things and picture things without actually being there or having it in real life. The way that augmented reality will affect social media is apps using augmented reality to brings things even more to life than they already do. For example, I can see Snapchat or Instagram using this in their filters to take it one step further than it already is. Snapchat is already kind of doing this the dancing hot dog. This article talks about bringing augmented reality to life and how it could affect social media. An example of an app that has started using augmented reality is Pokémon Go. The dancing hot dog on Snapchat and Pokémon Go are the base of what the possibilities with augmented reality are. Augmented reality could change the way that we use social media. One way I could see augmented reality making quite a big chan
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Reflection on Social Media Case 12: United Breaks Guitars

There has been more than one instant that makes me hesitant to fly with United Airlines. This case study adds another reason to my list. In regards to this being an example of any press is good press I would say it isn’t. If I was the owner of United, I wouldn’t want people to know this story. It is evident by the dramatic price loss in two days that customers don’t like hearing stories like this. Between the incident with David Dao, the incident that happened not very long ago with the puppy being killed, and now this incident with the breaking of guitars I am less than eager to fly with United. I thought Dave Carroll’s approach to getting the word out about his experience with United was very smart considering what his line of work is. He was able to reach a broad audience this way and that made United do something about the situation. I find United’s way of apologizing by offering to buy him a new guitar is a bit of a pitiful effort. They were obviously effected
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Reflection on Social Media Case 11: OK Go Gravity Song

There seems to have been a very large miscommunication in this case study. Who was responsible from S7 Airlines for posting the video? Why would they post the music video before the band who’s video it is? It is also interesting that they used different platforms to post the music video. It was good that the video got taken down from YouTube pretty shortly after. I can understand why OK Go would be very upset by this incident. If a big artist today were to make a music video and have a lot of anticipation behind it and then someone else posted it before them, it would be a big deal for that artist. This is an interesting article about music being leaked and what that means for the artist. In this article it talked about how music leaks are becoming more common with social media. This can sometimes mean that an artist has to release an album earlier than they were wanting to to try and combat the leak. It also talked about “hackers” leaking music and even mention
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