Emma Barnard

This was an interesting case study. I enjoyed reading it because personally I like when companies are creative with their marketing and try to have fun with their customers. The pros to this strategy is that Nestle didn’t give customers a platform to voice their opinion on. That way they weren’t opening themselves up to negative feedback and if they wanted to give negative feedback they had to go out of their way to do so. By not having a place or hashtag for customers to share you aren’t going to see as many negative comments as you would with the #McDStories. The reason behind this is people are more likely to post about when they had a good experience rather than a bad one. Unless their experience was so awful then they usually will post a review. People found the nestles funner menu options to be so good that they decided to create their own hashtags so spread the word. One thing I thought of when reading this article is when people change things up on the inte...

When I read this case study one of the first things that comes to my mind is fake news. Fake news has always been around in magazines and tabloids. However, social media makes it that much easier for fake news to be put out into the world. In this case study we are looking at new sources announcing Tom Petty’s death before he had actually died. Although this is more so premature news since he died later that day I would still consider it fake news. Fake news is all over social media and sometimes it can be hard to depict what is real and what is fake. In this article it is talking about how the internet is full of fake news and there might not be a way to stop it. https://www.recode.net/2017/10/19/16497626/fake-news-study-facebook-pew-research-fix Facebook and Twitter are trying to figure out ways that they can flag or report fake news but there is simply just too much of it to be able to take it all off. For the news sources to announce that Tom Petty had died befo...

Although Ellen’s tweet went “viral” and still holds the record for the most retweeted photo on twitter it doesn’t mean as much as it might with other tweets. For example, Ellen herself already has a very large following and then when you combine her with everyone else in that photo the following is enormous. This photo is going to go viral just because of who is tweeting it. To me someone who starts out with almost no followers like Carter Wilkerson and gets a tweet to 3.4 million retweets that is viral yes, just like Ellen’s but it is more impressive considering where he started from. Viral in this context is a 16-year-old boy getting more retweets based off a tweet about getting chicken nuggets than Ellen and other celebrities did with tweet and a selfie photo. In this article https://www.lifewire.com/what-does-it-mean-to-go-viral-3486225 it talks about how there isn’t a “secret formula” to going viral and it often times will happen by accident. When I think o...