Reflection on Social Media Case 4: Nestle’s “Funner Menu Options”


This was an interesting case study. I enjoyed reading it because personally I like when companies are creative with their marketing and try to have fun with their customers. The pros to this strategy is that Nestle didn’t give customers a platform to voice their opinion on. That way they weren’t opening themselves up to negative feedback and if they wanted to give negative feedback they had to go out of their way to do so. By not having a place or hashtag for customers to share you aren’t going to see as many negative comments as you would with the #McDStories. The reason behind this is people are more likely to post about when they had a good experience rather than a bad one. Unless their experience was so awful then they usually will post a review. People found the nestles funner menu options to be so good that they decided to create their own hashtags so spread the word.
One thing I thought of when reading this article is when people change things up on the internet and how quickly the word gets out. An example of this is recently after the Eagles won the super bowl if you googled who is the owner of the patriots the answer would pop up as Nick Foles, the Eagles quarterback. http://philadelphia.cbslocal.com/2018/02/10/google-nick-foles-owns-patriots/ This is a funny example of how easy it is to switch things up on the internet but also how quickly the word can spread. Things like this prank happen all the time and they can be quite harmless but the power of it is that it gets people talking.
Nestle is the largest food company in the world. Meaning they have plenty of customers but they are a company that has been around for so long that doing fun things like changing the menu options when you call is a good way to get people to start talking about them again. https://en.wikipedia.org/wiki/Nestl%C3%A9
Overall I thought this case study was interesting and the main things I took away from it is that it is good to get people talking about your company but it is also good to limit the space the have to write negative things on the internet. Nestle did things in a smarter way then McDonalds to get people talking about them.

Comments

  1. DylanSpradlingFebruary 14, 2018 at 4:06 PM

    Great job Emma, I liked how you said with them not allowing feedback it saved them from receiving negative feedback unlike how McDonalds did it. I agree with how you said it is good to get people talking about your company.

    ReplyDelete
  2. chad.artistFebruary 14, 2018 at 4:06 PM

    When things start trending on the internet it amazes me as well how quickly things go around. Great job!

    ReplyDelete
  3. UnknownFebruary 15, 2018 at 10:09 PM

    Great job! I thought your train of thought was easily followed and we’ll presented!

    ReplyDelete

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