Reflection on Social Media Case 9: Ponderize


I want to say that the thought behind making these t-shirts was with good intentions. However, it is a bit weird to me that right after the talk it was his son that had made the website to sell the t-shirts. It is common after general conference talks for Mormons to make memes or different graphics with their favorite quotes from the talks. These kind of graphics and pictures put out on the internet have the best intentions and are just trying to be cute. However, the vibe that selling t-shirts based off of your dad’s church talk sounds like it has bad intentions. It was good that they came out with a public apology but the situation is still shady.

This article puts an interesting twist on the story. It says that BYU bookstore ordered t-shirts with the logo “ponderize” on them a couple days after the general conference talk had been given. They said that even though their had been controversy over the selling of the t-shirts online they said that their had been demand for the t-shirts.

In class we’ve talked lately about legal problems with social media and trademarking. I know that he didn’t trademark the word ponderize but what are the logistics behind BYU begin able to sell t-shirts with the word that he came up with in his talk? Do you think they had to get permission from him to put this on a t-shirt and then sell it?

When I searched the hashtag #moderndayprofits on twitter I was interested to find only three tweets using that hashtag. One of them being this tweet which is a picture of the ponderize t-shirt being sold at the BYU bookstore. He says in this tweet “well that didn’t take long”. Which is true Mormons move fast after conference is over to make whatever graphics, memes, or images they can from conference.

Comments

  1. UnknownMarch 28, 2018 at 10:51 AM

    I totally agree that selling Ponderize shirts seemed a little shady. I certainly hope that the intentions behind the move were good.

    ReplyDelete
  2. UnknownMarch 28, 2018 at 12:26 PM

    I like the way that you did your research, I did not think about looking for hashtags. Good job!

    ReplyDelete
  3. chad.artistMarch 28, 2018 at 3:51 PM

    Very well written, good job Emma B.

    ReplyDelete
  4. DylanSpradlingMarch 28, 2018 at 4:43 PM

    Good job, I think that this whole situation was shady once the son got involved.

    ReplyDelete
  5. badgeraustinMarch 28, 2018 at 7:40 PM

    Emma, this blog is bumping with comments at the zero hour!

    ReplyDelete
  6. UnknownMarch 29, 2018 at 2:53 PM

    I totally agree that it was sketchy that his son started the company right after his dads talk, as well as the fact that they didn't say the profits were going towards a missionary fund until after the fact that they got backlash.

    ReplyDelete

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