Reflection on Social Media Case 10: Miracle Mattress Twin Tower Sale
Yikes! My first thought when I see commercials like this is how did no one involved think this was a bad idea? There wasn’t one person who looked at this commercial and thought this could be offensive? The company knew it was bad and they decided to close their store afterwards so I’m wondering who approved this commercial in the first place. That could be one of the issues with some American Dream companies. They don’t have the chain of command for a message to go through to get approved. I don’t think this commercial could be produced in a none offense way but it also doesn’t help with the tone and the way they produced this message. This article was interesting to me because it says that Cherise Bonanno says “she didn’t realize the 20 second ad would cause the controversy it has”. However, then right after she says “It was stupid, it was a stupid idea that we sent out and we apologize for our stupidity and we really hope that you forgive us for what we have done”...